Abstract:
The objectives of this research were to undertake a preliminary investigation into the attitudes and motivations of male drinkers of malt liquor to Colt 45 and Breaker, as a basis for considering a launch of Schlitz malt liquor in the UK.
This could also be of interest:
Research Reports
Malt based spreads
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1975
Research Reports
Research report on the imagery of malt bread
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1975
Research Reports
Qualitative research for Victoria Wine
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1976
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