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Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor

Date of publication: August 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of this research were to undertake a preliminary investigation into the attitudes and motivations of male drinkers of malt liquor to Colt 45 and Breaker, as a basis for considering a launch of Schlitz malt liquor in the UK. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, August 01). Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine