Abstract:
Dettol is currently available in three consumer sizes. The smaller bottles are available in glass and the larger size in plastic. All the packs are in transparent flask-shaped containers, unique to Dettol. As part of a wider exercise aimed at reducing costs on Dettol, The Pack Design Company have been briefed to look at new designs for packs and labels with a view to:
1. Modernizing the pack and product;
2. Reducing packaging costs.
The research was required to check out the acceptability of
these ideas before proceeding to more detailed design
development and also to determine consumer attitudes to
the current bottle and label designs.
This could also be of interest:
Research Reports
Qualitative research on Dettol promotions
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1977
Research Reports
Qualitative research on Dettol press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1977
Research Reports
Qualitative research on Dettol in the mother and baby area
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 19, 1976
