Qualitative research for Westclox

Date of publication: August 1, 1977

Abstract:

The agency is anxious to assess consumers' current attitudes to alarm clocks generally and Westclox in particular in an effort to predict any future competition from Quartz or other more modern timekeeping mechanisms and also to investigate the potential scope for altering or up-dating Westclox alarms.

CRAM/Peter Cooper Archive

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