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Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Holly Carter
Company: Forsta
April 30, 2020
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Citation

Carter, H. (2020a, April 30). Market research in times of crisis. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis


Videos

Newsflash from Europanel

Hear from Europanel on the state of consumer behaviour in Brazil and Mexico for a better understanding of market movements and the implications. What can we learn and what has happened so far in LATAM?

Catalogue: ESOMAR TV: Latin America at Home
Author: Richard Herbert
Company: Europanel
April 23, 2020
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Citation

Herbert, R. (2020a, April 23). Newsflash from Europanel . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/newsflash-from-europanel-


Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020
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Citation

Carter, H. (2020a, April 16). Market research in times of crisis. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis-11437


Videos

FMCG in China and India, 2007 to 2019; China pre and post COVID-19: What can we learn?

Hear from Europanel on the state of consumer behaviour in China and India for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Richard Herbert
Company: Europanel
April 16, 2020
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Citation

Herbert, R. (2020a, April 16). FMCG in China and India, 2007 to 2019; China pre and post COVID-19: What can we learn?. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/fmcg-in-china-and-india-2007-to-2019-china-pre-and-post-covid-19-what-can-we-learn-


Videos

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
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Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but--10871


Videos

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862


Videos

Brand purpose: Love it or hate it

Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Sara Picazo Lutton, Rob Turnbull
Company: Twitter
October 3, 2019
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Citation

Picazo Lutton and Turnbull (2019a, October 03). Brand purpose: Love it or hate it. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/brand-purpose-love-it-or-hate-it


Videos

Measuring potential virality of content

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
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Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/measuring-potential-virality-of-content-10669


Videos

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu
Companies: Unilever, Ipsos MRBI
September 8, 2019
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Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665