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Videos

Recruiting fast and screening slow

Whether you provide your recruitment partner with a detailed screener, a persona pen portrait, or a quick list of bullet points, you may give little thought to exactly how and in what context those screening questions are asked during recruitment....

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Maya Middlemiss
Company: Saros Research Ltd
June 15, 2016
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Citation

Middlemiss, M. (2016a, June 15). Recruiting fast and screening slow. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recruiting-fast-and-screening-slow


Videos

Big Data, big opportunity

A favourite book, a favourite film, the American zeitgeist and my challenged browser: a personal perspective about data, people and brand shadows at an exciting time to be launching a business.

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Ged Parton
June 15, 2016
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Citation

Parton, G. (2016a, June 15). Big Data, big opportunity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-data-big-opportunity


Videos

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations
Author: David G. Bakken
June 15, 2015
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Citation

Bakken, D. G. (2015a, June 15). The theory of the crime. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-theory-of-the-crime


Videos

B2B decision-making: Does 'good' matter?

Having worked with one of our sister companies, the Good Relations Group, on developing a landmark piece of research in 2013, looking at the importance of companies 'being good' in the eyes of consumers, we started asking ourselves whether and to...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Sinead Jefferies
June 15, 2014
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Citation

Jefferies, S. (2014a, June 15). B2B decision-making: Does 'good' matter?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/b2b-decision-making-does-good-matter-


Videos

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
June 15, 2014
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Citation

Gardiner, D. (2014a, June 15). Three sides to every story. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/three-sides-to-every-story


Videos

Why customers are loyal

The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias
Company: KANTAR TNS Malaysia
June 15, 2012
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Citation

Polok and Cias (2012a, June 15). Why customers are loyal. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-customers-are-loyal-7841