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Videos

How Booking.com is trying to better cater to LGBTQAI+ travelers

The 3 takeaways of the presentation are:- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs? - Gain practical solutions: how can Booking.com (and you) better...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Jennifer Summers
Company: Booking.com
June 18, 2020

Research papers

BRITAIN

This paper looks at the lessons that have been learned in providing a continuous measurement of tourism in GB in terms of questionnaire design, sampling and analysis. The paper draws on the experience gained by NOP Market Research Ltd in monitoring...

Catalogue: ESOMAR Congress 1989
Author: Charles Ilsley
September 15, 1989

Research papers

Business travel monitor

This paper shows the possibilities of business-to-business-research to outline the business travel market. The Business Travel Monitor, a yearly research project, covering 4000 business-establishments, creates additional ways for market segmentation...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
May 4, 1988

Research papers

Using multi-source low cost research to devise a marketing and communications strategy for a low visibility tourist region

This paper tells the story of how, using a number of already available surveys, a marketing and communications strategy was devised for an area that was historically better known as a coal and iron and steel industrial complex than as a touristic...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Mike E.C. Larbalestier
May 4, 1988

Research papers

The future development of the Balearic isalnds

The market research conducted to provide a comprehensive assessment of the future needs of the holiday industry, with particular reference to the development of the Balearic Islands, took the form of a five stage study. In summary it involved a...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Malcom R. Mather
May 4, 1988

Research papers

Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

This paper sets out firstly to describe the historic development of market segmentation in tourism research, through a review of ESOMAR and other published sources. We then reconsider the fundamental methods and objectives of market segmentation and...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Dawn Mitchell, Len J. Marchant
June 15, 1977

Research papers

A contribution to market-segmentation in tourism research

The paper is organized around two main topics: 1. Presentation of a piece of research conducted in France in 1975. The basic survey involved a representative sample of the French public and was focused on the attractiveness of tourism abroad and the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Sylvie de la Beaumelle
Company: IFOP
June 15, 1976

Research papers

When is enough, enough?

Much of the research effort so far undertaken in the tourism field by destination countries/areas has been directed towards establishing the type of people who visit the destination and the factors which influence their choice. This information is...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Gillian Gardner-Smith
August 1, 1975

Research papers

Segmentation of the pleasure travel market to Europe

On the basis of this pilot study, we can definitely say that attitude segmentation exist in this market. We can indeed locate and delineate segments of travellers who share a particular orientation towards travel and who differ from other segments in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Edward Berrol
Company: Ogilvy
September 1, 1974