Resources Library by ANA

Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Diana Derval

Company: DervalResearch

June 15, 2015

Can your audience recognise your brand with their eyes closed?

Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Laurent Cochini

June 15, 2015

Programming research is now social, ongoing, anytime, anywhere

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Adriana Rocha, Laura Pellerano Berga

June 15, 2015

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations

Authors: Nicole Huyghe, Bart Vandenreijt

June 15, 2015

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations

Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun

Company: InSites Consulting

June 15, 2015

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations

Authors: Chris Freehauf, Morgan Lozier, Phil Maves

Company: KANTAR TNS Malaysia

June 15, 2015

Innovation inspiration from the World Without Web (wWw)

Digital technology is driving transformation at every level, creating new business models, delivery options and products and services. As a result, every organisation is focusing their innovation efforts through the digital lens. Although this...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage

Companies: ORC International Ltd, Toluna

June 15, 2015

Research reinvention at Unilever

Freeside chat: BV Pradeep, ESOMAR Council Member and Unilever UK an Stan Sthanunathan, Unilever UK.

Catalogue: Congress 2015: Revelations

Authors: Stan Sthanunathan, BV Pradeep

June 15, 2015

Building digital brand engagement (Spanish)

The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...

Catalogue: Latin America 2015: Carnival of Insights

Author: Federico Barallobre

June 15, 2015