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Can your audience recognise your brand with their eyes closed?

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Laurent Cochini

Abstract:

Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand strategy to create a coherent system across all touch points.

Laurent Cochini

Author

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Cochini, L. (2015a, June 15). Can your audience recognise your brand with their eyes closed?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/bunking-with-your-customers-