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Videos
Market research: Connecting data and driving lifetime value
Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.
Catalogue: Congress 2018
Author: Robert Graves
September 23, 2018
Videos
Digital transformation and the impact on retail
Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.
Catalogue: Congress 2018
Author: Piet Coelewij
September 23, 2018
Videos
The great internal communications experiment
Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.
Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
Videos
Cracking the congealing data privacy code
The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.
Catalogue: Congress 2018
Author: Kudzai Guvi
September 23, 2018
Videos
How can blockchain be used to improve our industry without destroying it?
Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists....
Catalogue: Congress 2018
Author: James Wilson
September 23, 2018
Videos
Using qualitative research to develop and understand the impact of media content in difficult contexts
BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...
Catalogue: Congress 2017: Visionary
Author: Sonia Whitehead
Company: British Broadcasting Corporation (BBC)
October 26, 2017
Videos
