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Research reports
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Citation

, C. (2021a, July 28). Leeds-Bradford Household Reviews. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/leeds-bradford-household-reviews-


Research reports
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Citation

, C. (2021a, July 28). Schreiber beds. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/schreiber-beds


Research reports

Research into tour operator imagery and branding

This research had two major objectives:-1) To provide an overall picture - or map - of the I T market, in terms of consumer attitudes towards the major tour operators:2) More specifically, to provide guidance for decisions over branding strategies...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1982
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Citation

, C. (1982a, June 01). Research into tour operator imagery and branding . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/research-into-tour-operator-imagery-and-branding-


Research reports

Qualitative research on two new count-lines

Rowntree Mackintosh has developed two potentialcountlines: A chocolate-covered banana-flavored bar and a chocolate-covered orange bar.The objectives of this research were:1. To obtain consumer responses to the banana barand orange bar as new product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1980
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Citation

, C. (1980a, July 01). Qualitative research on two new count-lines. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-count-lines


Research reports

Consumer attitudes to service in the home

This research shows that there is a casefor national advertising at a corporate level,chiefly to communicate the Prudential as animportant company and therefore to boost the self-image of clients (and probably the self-image of Agents as well). But...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1980
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Citation

, C. (1980a, February 01). Consumer attitudes to service in the home. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-to-service-in-the-home


Research reports

Qualitative research on Frequence shampoo

L'Oreal has a third shampoo to add to the Elseverange, Frequence; a mild shampoo to cope with hairthat is frequently washed. The objectives of the research reported here were: 1. To establish to what degree the points of theadvertising strategy were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1979
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Citation

, C. (1979a, December 01). Qualitative research on Frequence shampoo. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-frequence-shampoo


Research reports

Qualitative research into yoghurt products

Four yoghurt based products have been identifiedas high priority projects for the dessertsdevelopment programme and consumer research wasrequired to help evaluate the overall potentialof the yoghurt dessert area, and the potential of each of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into yoghurt products. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-yoghurt-products


Research reports

Qualitative research into Lotus Bathrooms

Lotus Bathrooms are considering the introduction offive completely new and unique bathroom suite colours inthe United Kingdom. Lotus Bathroomswished to test the five new colour variants.The objective of the research was: to evaluate in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms


Research reports

Qualitative research into British rail corporate advertising

The advertising was felt to be trying to make the public 'aware' of what it was doing as an organization and further endeavoring to attract new passengers on the basis of efficiency, value for money, fast trains, etc. Respondents were unlikely to see...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Qualitative research into British rail corporate advertising . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-british-rail-corporate-advertising-