Consumer attitudes to service in the home

Date of publication: February 1, 1980


This research shows that there is a case for national advertising at a corporate level, chiefly to communicate the Prudential as an important company and therefore to boost the self-image of clients (and probably the self-image of Agents as well). But it is considered that the promotional emphasis should be at least as strong at the local level.

CRAM/Peter Cooper Archive


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