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Consumer attitudes to service in the home

Date of publication: February 1, 1980

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research shows that there is a case for national advertising at a corporate level, chiefly to communicate the Prudential as an important company and therefore to boost the self-image of clients (and probably the self-image of Agents as well). But it is considered that the promotional emphasis should be at least as strong at the local level.

CRAM/Peter Cooper Archive

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Citation

, C. (1980a, February 01). Consumer attitudes to service in the home. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-consumer-data-to-ensure-quality-service-in-europe-