Abstract:
The advertising was felt to be trying to make the public 'aware' of what it was doing as an organization and further endeavoring to attract new passengers on the basis of efficiency, value for money, fast trains, etc. Respondents were unlikely to see the advertising as directed explicitly at 'them' unless they identified or had experienced any of the aspects of the advertising, for example, respondents in the South were more likely to respond to those advertisements concerned with current rail travel.
This could also be of interest:
Research Reports
Qualitative research into British rail Transpennine advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1979
Research Reports
Qualitative research into attitudes to British rail
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1977
Research Reports
Concept testing for Golden Rail
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
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