Resources Library by ANA

To have and have not

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in the fall of 2006. Nickelodeon, the preeminent children's media brand and central pillar within MTV Networks' Kids & Family...

Catalogue: Qualitative 2007

Authors: J. Alyson Bryant, Marsha E. Williams

Company: Viacom International Media Networks

November 12, 2007

Put the radiometer on!

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard 7-day diary system and the GfK Eurisko radiometer with the same individuals. Attention is given to critical...

Catalogue: WM3 2007

Authors: Philippe Degueldre, Dominique Vancraeynest

Company: GfK

June 3, 2007

Measuring involvement with editorial content

This paper addresses the perennial big question about media, 'Which medium is most involving (at least among online, magazines, and print)?'However this question is framed in a more meaningful way by recognizing that involvement is a multidimensional...

Catalogue: WM3 2007

Authors: Bobby Calder, Edward Malthouse

June 3, 2007

The mediawatch in Cyprus

Until today the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed. In Cyprus the first ongoing, single source, electronic multimedia measurement panel has been...

Catalogue: WM3 2007

Author: Sophia Avraam

June 3, 2007

Engagement of the future

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and...

Catalogue: Latin America 2006

Authors: Robert Passikoff, Charlene Weisler, Pamela J. Batalis

Company: Brand Keys, Inc.

October 20, 2006

From online games to Olympic games

Building on two previous papers on the expression (ESOMAR, 2002 and 2003), the authors discuss progress made by Initiative, MIT, and most recently IPG Media's Consumer Experience Practice, to explore how the elements of the expression are identified...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Alex Chisholm, Stacey Lynn Koerner

Company: Interpublic Group of Companies

June 4, 2006

Media consumption and consumer purchasing

The focus of this paper is to extend the BIGresearch Media Consumption model, connecting three key components: experiential time, simultaneous media usage and media influence on purchase decision.The outcome is a media planning model demonstrating...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block

June 4, 2006

Project Apollo's spotlight on consumers and ROI

Project Apollo collects and connects three types of information: 1) multimedia message exposure, 2) consumer lifestyle information, and 3) actual purchase behavior.The promise of this new multimedia, single-source service is demonstrated via two sets...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Donald Gloeckler, Leslie Wood, Linda Dupree

Company: Procter & Gamble

June 4, 2006

The better alternative to fusion

This paper describes a practical and economic route to providing the media planner with a multi-media and target group data base and evaluation system for campaign planning, where the different media results either are the planning and buying...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Peter Masson, Paul Sumner

Company: Bucknull & Masson

June 4, 2006