Resources Library by ANA

The IPA touchpoints initiative

The new global media landscape led to an explosion in communications research as advertisers, agencies and media owners try to chart an effective path through this labyrinth.However, in the UK and most developed advertising markets, the joint...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Lynne Robinson, Jennie Beck, Steve Wilcox

Company: KANTAR TNS Malaysia

June 4, 2006

Television use by different generations of Internet users

Is time spent on the Internet at the cost of time spent in front of the TV set?In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into consideration. This leads to misinterpretations.The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Marlies van Bergen, Paul van Niekerk

Company: GfK

June 23, 2005

Why a crowded platform beats a single source

Channel planning is not about a single factor, but about balancing the power of a medium with its reach, the precision of targeting with cost, and understanding the tactical needs of the campaign with the characteristics of delivery.With so many...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Tim Foley, Geoff Wicken

June 23, 2005

Estimation method for media audience duplication

This paper describes a method for evaluating multimedia campaigns which consolidates the frequency distributions from the individual schedules of different media into a single distribution.This model is based on the fact that in the short term,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Elias Selman Carranza, Orlando Muñoz Balmaceda, Patricio Moyano Galdames

Company: IBOPE Inteligencia

June 22, 2005

Implementing a media consumption model

A theoretical media consumption rather than a media distribution model was proposed at the ESOMAR 2004 WAM conference to provide understanding of how media advertising 'works' in the 21st century.This paper reports on how the model was populated with...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block

June 22, 2005

Integrated campaign evaluation

Since 1997, Intomart GfK has applied the Integrated Campaign Evaluation method in television effect studies.In the evaluated campaigns, the explained variance of the predictive models depends on the planning strategies used in the campaigns. The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Author: Lex van Meurs

Company: GfK

June 22, 2005

Single source multimedia measurement

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use. Results show that:- Respondents can be motivated to indicate their print use by Mediawatch. The way of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Author: Manuel Daehler

June 22, 2005

Retailers as media destinations

This research study is a comprehensive analysis of the efficacy of the emerging in-store medium.The multi-phased study covers a number of different aspects and simplifies the overall challenge of understanding this emerging radio opportunity. The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Craig T. Gugel, Robert Wolf, George Wishart

June 21, 2005

What does the consumer think?

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe. In Brazil some new research tools have appeared and the medium is going through a process of professionalization.This study examines radio...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Author: Fábio Mariano

June 21, 2005