Resources Library by ANA

Economic reforms in the East

Economic reforms taking place in many Eastern countries try to break up with a dogmatic conception of the market, planning, property, securities, entrepreneurship, marketing and franchising. Many of the ideas that until recently were strongly...

Catalogue: ESOMAR Congress 1988

Authors: Mile Jovic, Zivorad Zlatkovic

September 1, 1988

Marketing communication in Bangladesh

This paper describes a qualitative research project undertaken in a developing country, whose fundamental aim was to understand cultural dynamics in order to improve the marketing communication of a large multi- national company.

Catalogue: ESOMAR Congress 1987

Authors: Mary Goodyear, Janet Gruber

June 15, 1987

Data gathering and forecasting difficulties in the developing countries

This paper considers the problems of collecting data for sales forecasting and marketing decision making in the developing countries. Included in the discussion is an evaluation of the sales forecasting experience of a small number of Canadian firms...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Erdener Kaynak, Gillian Rice

June 15, 1987

A third world experiment in opinion leader identification

Longtitudinal and other studies covering almost 20 years suggest that traditional perceptions concerning the identity of opinion leaders in third world countries may well be wrong. Despite striking differences in wealth, income and education within...

Catalogue: Seminar 1986: Opinion Polls

Author: Andrew Templeton

June 15, 1986

Improving corporate and strategic decision-making in West Africa

The paper describes how qualitative research conceived on a very large scale and analysed by a multi-disciplinary team, can help to establish a data-base of value to decision-makers in all areas of marketing in West Africa. The AdAfrica project is...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Mary Goodyear

June 15, 1985

Highly developed research in less developed countries

The paper identifies a trend towards greater sophistication of research in the developing world, and considers how some of the practical issues posed by Third World markets - diversity, religion, culture, language and literacy, sampling problems and...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: David N. Aldridge

June 15, 1984

How can we relate European standards to research in the Middle East?

The main objective of this paper, therefore, is to show through a series of examples and specific applications how the Middle East Marketing Research Bureau has applied and adapted modern market research techniques and standards across the whole...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: George V. Vassiliou

Company: MEMRB

June 15, 1984

Data collection methods applied in Algeria, Egypt, Turkey and Colombia

The paper discusses a number of primary data collection methods applied in Algeria, Egypt, Turkey and Colombia as part of an empirical research project with the purpose to evaluate the marketing of six protein-rich food products to malnourished...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Viveka Linde

Company: Marknads Systematik AB

September 1, 1981

Definition of a market

I have chosen to present to you some comparative statistics between on the one hand an under-developed country, and on the other a developed one. The case study I am now going to present to you concerns the practice of anaesthesia, that is to say...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Graham Lewis

September 1, 1981