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Videos

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
Company: Cisco
September 29, 2023

Videos

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
Companies: Pernod Ricard, Human8
September 29, 2023

Research papers

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
September 29, 2023

Videos

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023

Research papers

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
September 29, 2023

Research papers

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
September 28, 2023

Videos

Creating the Beauty Insights that Move Africa

LOreals vision is to create beauty that moves the world, and to be the most inclusive beauty leader by creating products for all people. Consumer needs are at the heart of L'Oreals innovations, however, historically there has been limited...

Catalogue: Congress 2023
Authors: Kambe Mwaba, Christine Laurenssen
Companies: L'Oréal, Mobile Digital Insights
September 28, 2023

Research papers

Going Beyond Insights

Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...

Catalogue: Congress 2023
Authors: Sally Joubert, Georgia Phillips
September 27, 2023

Research papers

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
September 27, 2023