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Research papers

Purchase behaviour for new product evaluations

This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Maiko Kawaguchi
Company: INTAGE HOLDINGS Inc.
April 7, 2009

Research papers

A-Ha

The ideas outlined in this paper will seek to improve the profitability, profile and value of market research agencies across Asia.The paper shows how the creation and management of online communities can move market research from being a cost centre...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Peter Harris
Company: Colmar Brunton
April 7, 2009

Research papers

Acting global and thinking local

The management principle `think global, act local' is a valuable guideline to be implemented in international research projects. To transform it into action, the balancing act between global and local needs has to be challenged. This is the art and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Pei Jiu, Frank Landeck
Companies: GfK, CMI
April 7, 2009

Research papers

The global consumers' view on corporate responsibility

Globally, Corporate Responsibility is an area of growing importance: socially, economically and politically. Yet consumers are ill-informed about the activities of companies they purchase from every day. In an effort to understand how mainstream...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Lutfee Huang, Nicola Lindsey
Company: WisdomAsia Marketing and Research Consulting
April 7, 2009

Research papers

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: R. Susan Ellis, Daisy Xu, Brian Fine
Company: Ipsos MRBI
April 7, 2009

Research papers

East meets West

Westerners often wonder: what is typically Asian? With a multitude of business and cultural experiences to be made in Asia, it is hard to get an overview of aspects that 'typically' influence market research. With their paper Patricia Blau and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Susanne Wieners-Schlupkothen, Patricia Blau
April 7, 2009