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Research papers

Images of press media

The following paper deals with: 1. Description of the phenomenon 'image'; 2. Hypothesis about its effectiveness; 3. Systematical review to the used research instruments in Germany in the last 15 years; 4. Discussion about the conclusiveness of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Klaus P. Landgrebe
March 1, 1976

Research papers

Perception of magazines

Most of the previous studies of media are based on reading habits of the audience. The similarity between two magazines is then defined in terms of the audience duplication. A major limitation of this approach is that it confuses the concepts of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Yves Evrard, Jacques Obadia
March 1, 1976

Research papers

A paper on toilet paper

The history of the search for the quality of life, just like the history of civilization - although unfortunately the two histories rarely coincide - can be written from two different points of view. Looking at things on a grand scale, considering...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Marco Vecchia
September 1, 1996

Research papers

Development of a trust barometer

There is an increasing demand for companies to be held as accountable towards multiple stakeholders in society as they are towards customers and shareholders. Despite the high awareness of good corporate governance and the mounting reporting on the...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Retha Groenewald, Andrea Rademeyer
Company: Ask Afrika Pty Ltd
September 14, 2003

Research papers

Qualitative media research

In cooperation with Geillustreerde Pers, one of the operating companies of Verenigde Nederlandse Uitgeverijen, one of the largest Dutch publishing companies, we have developed a specific research approach for qualitative media research. This involves...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Anjo Schreuder
June 15, 1986

Research papers

Brands: The missing link

This paper starts by discussing the nature of brands. Brands appear to have human-like characteristics. This is now reasonably well-known and accepted by professionals, and the authors briefly refer to earlier work adapting and applying concepts...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Authors: Wendy Gordon, Christine Restall
June 15, 1992

Research papers

Social change and perceptions of consumers

The present paper deals with the experiences and perceptions of consumers in Hungary, the former CSFR 1 ) and Poland since the revolutionary changes in 1989 up to 1992. The data shown are based on large representative studies conducted in these...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Gunda Plasser
Company: GfK
June 15, 1993

Research papers

The effect of conditioning when re-interviewing

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that high frequency repeat interviews lead to a small...

Catalogue: Panel Research 2006
Authors: Clive Nancarrow, Trixie Cartwright
Company: KANTAR TNS Malaysia
October 8, 2006

Videos

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public’s propensity to help being on shaky ground. In this paper, we therefore investigate...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
October 26, 2017