Abstract:
The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European publicâs propensity to help being on shaky ground. In this paper, we therefore investigate whether increasing public education of the refugee crisis by tackling the most prevalent barriers to support with targeted communication can positively influence a change in public attitudes and behaviours. In doing so, we seek to advise key stakeholders (governments, media and non-profitable organisations) on how to most effectively communicate to the European public about the refugee crisis, in order to increase positive perceptions and drive affirmative action.
This could also be of interest:
Research Papers
Turning a corner on negative perceptions of refugees in Europe
Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
September 6, 2017
Research Papers
Seeing around the corner
Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Michael A. Lotti
 
March 1, 2005
Research Papers
Kicking refugees was just the beginning: The European refugee crisis
Catalogue: Congress 2016: #WOW
Authors: Daniel Fazekas, Balazs Denes
 
September 22, 2016
