The continental quilt story

Date of publication: April 1, 1978


Despite the fact that twenty-five percent of households have at least one Continental Quilt in the home there is very low awareness of brands. This is no doubt due to the fact that suppliers have relied almost exclusively on price as their major marketing tool. Thus, Fios Group together with its advertising agency SJIP Ltd. decided to embark on a basic qualitative study of the continental quilt market. 

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