Abstract:
Despite the fact that twenty-five percent of households have at least one Continental Quilt in the home there is very low awareness of brands. This is no doubt due to the fact that suppliers have relied almost exclusively on price as their major marketing tool. Thus, Fios Group together with its advertising agency SJIP Ltd. decided to embark on a basic qualitative study of the continental quilt market.
This could also be of interest:
Research Reports
Continental Quilts copy test
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 3, 1974
Research Reports
Qualitative research into advertising developments for Continental Quilts
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1978
Research Papers
The LATAM Airlines Story
Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
Companies: MESH Experience, LATAM Airlines Group
January 1, 1970
