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Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
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Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016
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Citation

Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/stay-agile-or-


Research papers

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations
Author: David G. Bakken
October 1, 2015
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Citation

Bakken, D. G. (2015a, October 01). The theory of the crime. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-theory-of-the-crime-8593


Videos

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler, Phong Huynh
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Rossini, Chan, Ashok, Koehler and Huynh (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/spreading-a-common-tongue


Videos

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations
Author: David G. Bakken
June 15, 2015
×

Citation

Bakken, D. G. (2015a, June 15). The theory of the crime. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-theory-of-the-crime


Research papers

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?
Authors: Gitanjali Ghate, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Rahul Mullick
September 10, 2014
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Citation

Ghate, Nayak, Chatterjee, Panchawati and Mullick (2014a, September 10). What inspires the curious generation. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/what-inspires-the-curious-generation-8357


Research papers

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 17, 2014
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Citation

Wildner and Bosenick (2014a, June 17). How to measure user experience. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/how-to-measure-user-experience-8312


Videos

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 15, 2014
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Citation

Wildner and Bosenick (2014a, June 15). How to measure user experience. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/how-to-measure-user-experience


Videos

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?
Authors: Gitanjali Ghate, Sumeli Chatterjee, Shibani Nayak, Sushma Panchawati, Rahul Mullick
June 15, 2014
×

Citation

Ghate, Chatterjee, Nayak, Panchawati and Mullick (2014a, June 15). What inspires the curious generation. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/what-inspires-the-curious-generation