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Research papers
Drive Innovation Success by Humanising AI
In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Jiongming Mu
Company: Microsoft
November 22, 2023
Videos
Client-centric AI Solutions
Catalogue: Congress 2023
Authors: Barry Jennings, Ben Liang, Fenny Léautier
Companies: Pernod Ricard, Microsoft, Philips International
October 5, 2023
Videos
Powering up insights
Catalogue: Congress 2023
Authors: Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown
Companies: Microsoft, The Coca-Cola Company , Reckitt, Philips International
October 5, 2023
Videos
Turbocharged Takeaways
Supercharger DAY 3 Turbocharged Takeaways 1
Catalogue: Congress 2023
Author: Barry Jennings
Companies: Microsoft, ESOMAR
October 5, 2023
Videos
Uncovering the Human Voice for Deep Insights
Consumers naturally build relationships with the brands they interact with, and over time these interactions can turn into what is referred to as ?Brand Love? (Sternberg, 1986). In this way, the manner in which interactions are structured holds...
Catalogue: Congress 2023
Authors: Bernard Brenner, Jasmin Fischer, Melissa MacGregor, Justin Schoen, Camila Angio, Lucas Henderson, Sarah Johnson, Kyle Stalcup, Michael Tapp, Jack Penzer
Companies: Microsoft, SHARE Creative
September 28, 2023
Research papers
Moving Perceptions = More Revenue
How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...
Catalogue: Congress 2022: 75th Anniversary
Authors: Caroline Iurillo, Megan Lau
Company: Microsoft
September 23, 2022
Webinars
Insights from the Users & Buyers Global Study 2021
The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...
Catalogue: Webinars 2021
Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus
Companies: The Future Place, Microsoft
August 26, 2021
Webinars
Members-only Summer Roundtable: Client-side Chat
In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...
Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
Research papers
