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Research papers

Looking closely at the young Asian middle class

As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards. Therefore, China's growing domestic market will increasingly become a main reference point for marketing trends in Asia, together...

Catalogue: Asia Pacific 2002
Authors: Michel Ladet, Ung Song
Company: RISC International (Europe) SA
December 1, 2002

Research papers

Mo' Trace

Compagnie has set up a national and international network of youngsters (Mo'Trace) who collect information regarding youth culture and other cultural shifts in their environment.These 'tracers' provide on a continual new input regarding remarkable,...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Claudia Put
November 10, 2002

Research papers

The world of the child

If the noise level in America seems to be rising these days, it may be because the baby boomers are in the middle of their own baby boom "echo." Men and women who were born in the years after World War II are now raising their own children. This new...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Penelope Queen
June 15, 1992

Research papers

To find opportunities in the youth market

This paper will be presented by Yo! (Youth Opinion International). With contributions from CWA Ltd (UK); the Institut de l' Enfant (France) and Research Data Inc (USA). The paper will draw upon a long history of child and youth research in our...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Mick Williamson
June 15, 1992

Research papers

Interviewing children

The IFES has started a research project on public and parental resistance to the interviewing of children, examine for a series of topics which arguments are used against interviews with children, where the appropriate age limit to treating the topic...

Catalogue: Seminar 1980: Children And Young People
Author: Ernst Gehmacher
Company: IFES - Institute for Empirical Social Research
June 15, 1980