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Cracking the e-shopper code

Consumer and media landscape in the UAE is changing like never before and technology is paving the way for this smart evolution. Today, consumers are more connected and they experience brands and products from a completely different perspective with...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Fahad Ali, Ravi Shekar
June 15, 2015

Research papers

Stripping the wall paper

Many organisations have big questions that are not tackled head on as they seem to be beyond the reach of research. This presentation will illustrate how new technology, combined with partnership working and big picture thinking, can be employed to...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Barry Boyle, Helen Bywater, Alex Baverstock, Phil Halliwell
Company: Ipsos MRBI
November 19, 2009

Research papers

Getting into the real world of the shopper

For years we tried to get a hold on the shopper decision tree by traditional quantitative and qualitative research techniques using verbal measures (U&A, diary method, in shop observations, etc.). Nevertheless, the proliferation of SKU's turns...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Wim Hamaekers
Company: Rogil Marketing & Sensory Research
September 15, 2010

Research papers

Game, set, match!

Sport Eye Tracking allows Havas Media and Havas Sports to assess whether brands are effectively looked at by TV viewers during sports broadcasting.Does the viewer focus only on the game action or does he also spot brands on television? How long is...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Isabelle Le Roy, Julien Vivier
Company: Havas Group
June 1, 2008

Research papers

Newspaper advertising processing

This paper demonstrates: 1) how newspaper visual processing data derived from eye-movement research significantly exceed both immediate ad recognition and traditional day-after recognition data in measuring the effective exposure rate of newspaper...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Leif Widman, Sharon H. Polansky
June 15, 1990

Research papers

Market research and its implications at Dagens Nyheter

Dagens Nyheter is the largest morning newspaper in Sweden. The mission of the Marketing Research section is to provide valuable market information for all departments in the company and for advertiser media decisions. A substantial amount of effort...

Catalogue: ESOMAR Congress 1989
Author: Leif Widman
September 1, 1989