Abstract:
Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with gusto and was able to carry on doing what he was already doing using CATI. Tom has recently explored eye-tracking, galvanic skin response and implicit association techniques. However, the challenges he has faced have taken him outside of his comfort zone. In our theatrical performance, Tom reflects on 5 misperceptions that he approached these studies with whilst Dr Smith, an expert in Cognitive Neuroscience, points out the flaws in his research design and offers practical tips on how he could improve his studies next time.
This could also be of interest:
Videos
Doctor, doctor, I've been dabbling in non-conscious measurement
Catalogue: Congress 2016: #WOW
Authors: Dipesh Mistry, Samantha Bond
 
June 15, 2016
Research Papers
A website a day keeps the doctor away
Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Joseph Brown, David Smith
Company: DVL Smith Ltd
February 23, 2003
Research Papers
Do what your doctor tells you!
Catalogue: Seminar 1987: Research In Arab Countries
Authors: Robert C. Blake, James J. Ryan
 
June 15, 1987
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)