Resources Library by ANA

What's a nice insight like you doing in a concept like this?

Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers' needs, there is a...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Lee Markowitz, Barbara Garau, Lourdes Alvarez-Chavarria

Company: Ipsos MRBI

September 13, 2012

Ready, fire... aim

This paper argues that semiotic and cultural analysis is the best and quickest way to first assess what is going on in any marketplace, before embarking on any other kind of developmental consumer research. It shows why this form of investigation is...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Monty Alexander

September 23, 2001

Value partners

A group of Volksbanks and Raiffeisen banks in Friesland, which cooperate under the name of “Friesland's Bank” and are situated in the north-west of the Federal Republic of Germany to the north-west of Bremen, have together with the author...

Catalogue: ESOMAR Congress 1989

Author: Wolfgang Hesse

August 15, 1989

Qualitative research into children's dessert development

General Foods have a new product developmentprogram and is concerned to discover whetherspecific child-oriented desserts should form part of this development program. A series of newproduct concepts have been produced in this areato be evaluated...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1979

Palitoy Little Villagers concept development

In order to max1m1se the Palitoy range, OBM hasevolved the concept of 'Little Villagers' ratherthan 'The Family' or 'Happy Families'. It isfelt to have more potential for both imaginative and creative play situations and for future range development....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1978

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1976

Dunlop worldbeaters advertising concept research

A series of concepts have been developed for a new TV campaign for Dunlop Worldbeaters. The objectives of this research were:1. To examine the attitudes of motor car owners who havebought replacement radial tyres recently;2. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

November 1, 1976

Qualitative research on concept development work into Bonjela

Earlier research on Bonjela suggested possibilities ofbrand expansion following increased awareness of theproduct from public advertising. It was consideredimportant to establish the probable extent of any problems which might occur if the product...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1976

Supra 'C' concept development Sobranie

Gallaher is considering developing a Supra 'C' tippedcigarette as a possible replacement for SobranieVirginia. Several concepts and packaging routes areunder consideration.The objectives of this research were:1. To explore levels of interest in a new...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1976