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Research papers
Inca Kola reconnection strategy
Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...
Catalogue: Latin America 2020 - Insights Festival
Authors: Fabian Jalife, Tomas Gross
Companies: The Coca-Cola Company , BMC Strategic Innovation
October 19, 2020
Videos
Brands Connect: Is food a trend, a culture or a need?
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...
Catalogue: Brands Connect Series
Authors: Begonia Fafian, Luca Gentile
Companies: The Coca-Cola Company , Pastificio Rana
October 14, 2020
Videos
Brands Connect: Episode 2
Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?
Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020
Videos
Brands Connect: Q&A session
Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.
Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 17, 2020
Videos
Brands Connect: Episode 1
Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To...
Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 16, 2020
Videos
Brands Connect: Introduction
Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...
Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020
Research papers
Trends change, motivations do not
How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.
Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
Videos
The challenge of a global brand in unstable times (Spanish)
Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...
Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019
Research papers
