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Research papers

Ecotel's peoplemeter panel

The presentation developed in this paper is based on three very concrete subjects. The two first ones, concentrate on the same matter: controls, although from very different perspectives. The Daily Control of the Sample, which was set-up upon the...

Catalogue: Seminar 1988: Media And Media Research
Author: Alicia Gonzalez Navarro
June 15, 1988
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Citation

Navarro, A. G. (1988a, June 15). Ecotel's peoplemeter panel. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/ecotel-s-peoplemeter-panel


Research papers

Poster research: From cover and frequency to effectiveness

A committee was set up in Italy in 1981 - its members being the association of companies which run outdoor advertising sites, the main association of advertising agencies and the association of advertising users - with the purpose of promoting...

Catalogue: Seminar 1988: Media And Media Research
Author: Maria Teresa Crisci
Company: DOXA
June 15, 1988
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Citation

Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness


Research papers

Towards a European standard for television audience measurement

The paper discusses the way in which new media are likely to develop in the immediate future and considers the implications of these changes for audience measurement systems across the European market. Existing systems are largely designed for...

Catalogue: Seminar 1988: Media And Media Research
Author: Tony Twyman
June 15, 1988
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Citation

Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement


Research papers

Satellite television-establishing the pan European audience

Before deciding on the best method to measure this audience it is essential to determine both what is to be measured and how the results are going to be used. In terms of what to measure, there are two components in the Pan European Television...

Catalogue: Seminar 1988: Media And Media Research
Author: Sian Lloyd
June 15, 1988
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Citation

Lloyd, S. (1988a, June 15). Satellite television-establishing the pan European audience. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/satellite-television-establishing-the-pan-european-audience


Research papers

Multi-country readership research in Europe

I will talk first about the European multi-country readership surveys in current use, and then about the rules of the game, or why the multi-country surveys are the way they are. The surveys in current use can be put into two categories: broad...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael D. Ryan
June 15, 1988
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Citation

Ryan, M. D. (1988a, June 15). Multi-country readership research in Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multi-country-readership-research-in-europe


Research papers

Characteristics of the poster audience in Great Britain

The OSCAR system for estimating audiences of individual poster sites was developed in the UK for the outdoor advertising contractors from 1981 and launched in October 1985. From a census of all poster sites audiences were modelled in the form of...

Catalogue: Seminar 1988: Media And Media Research
Authors: Pym Cornish, Richard Windle
June 15, 1988
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Citation

Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain


Research papers

Video recorders

The paper reviews the extent to which the video recorder has become an important, and complicating, part of the television audience scene - with implications for all sections of the industry, including researchers. Within a year or two ownership of...

Catalogue: Seminar 1988: Media And Media Research
Author: Roger Gane
June 15, 1988
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Citation

Gane, R. (1988a, June 15). Video recorders. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/video-recorders


Research papers

A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis

Geodemographics may be described as the applied statistical study of the geographic distribution of population characteristics. The topic of this paper relates specifically to the application of geodemographics classification systems, to marketing...

Catalogue: Seminar 1988: Media And Media Research
Author: John W. Whitehead
June 15, 1988
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Citation

Whitehead, J. W. (1988a, June 15). A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-review-of-the-development-of-geodemographic-classifications-in-europe-and-the-united-states-with-particular-reference-to-press-media-analysis


Research papers

Readers-per-copy revisited

The ratio of the estimated readership of a newspaper or magazine to its net sale or circulation - 'readers-per- copy' - remains a controversial statistic, principally because many people believe, erroneously, either that similar publications should,...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael M. Brown
June 15, 1988
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Citation

Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/readers-per-copy-revisited