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Satellite television-establishing the pan European audience

Date of publication: June 15, 1988

Catalogue: Seminar 1988: Media And Media Research

Author: Sian Lloyd

Abstract:

Before deciding on the best method to measure this audience it is essential to determine both what is to be measured and how the results are going to be used. In terms of what to measure, there are two components in the Pan European Television Audience Research: who and how many can receive Satellite Channels how do they use the medium I will be discussing the first of these components before passing over to Julian Pounds, who will address audience behaviour. Finally Bruce Roberts will discuss the advertiser applications with the use of a case study.

Sian Lloyd

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Research Papers

Pan European audience measurement in cable television homes

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Bruce Roberts, Alan Higgs

 

June 15, 1986

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Citation

Roberts and Higgs (1986a, June 15). Pan European audience measurement in cable television homes. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/pan-european-audience-measurement-in-cable-television-homes


Research Papers

European reading of TV audiences

Catalogue: ESOMAR Congress 1989

Author: Thomas Neumann

Company: Procter & Gamble

September 1, 1989

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Neumann, T. (1989a, September 01). European reading of TV audiences. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/european-reading-of-tv-audiences


Research Papers

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

Catalogue: Seminar 1988: Media And Media Research

Author: Bruce Roberts

 

June 15, 1988

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Citation

Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-emergence-of-the-pan-european-audience-the-relevance-of-the-petar-data-base-for-planning-and-evaluating-multinational-campaigns


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Citation

Lloyd, S. (1988a, June 15). Satellite television-establishing the pan European audience. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-emergence-of-the-pan-european-audience-the-relevance-of-the-petar-data-base-for-planning-and-evaluating-multinational-campaigns