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Can your audience recognise your brand with their eyes closed?

Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Laurent Cochini
June 15, 2015

Research papers

Measuring an irrational entertainment

In this paper, Ian Fox, a Council Member of the Wexford Festival. Opera, Ireland, traces the evolution of research at the Festival. This started with a simple questionnaire in 1979 which was used to help formulate policy in the 1980s, to a more...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Ian Fox
June 15, 1990

Research papers

Nothing else matters

Clients love qualitative researchers for one very strong reason. Underneath the sheen of being complex data guzzlers, we love simplicity. For all the emphasis on big data and the complicated web of sales, share, customer satisfaction data; someone...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Madhumita Chakraborty
November 18, 2015


The flow of enthusiasm in music

An artist experiences enthusiasm on different levels. They are inspired, jam with fellow musicians and at some point, a crowd goes wild. Rijn Vogelaar and James Whelligan talk about these three moments of enthusiasm: The Flame (inspiration), The Flow...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jamie Whelligan, Rijn Vogelaar
June 15, 2013

Research papers

The future fan

A colourful and thought provoking study on why people become fans, and the social and cultural currency to be gained from fandom, 'The Future Fan' project maps three stages in the evolution of the music fan. From niche interest treated with suspicion...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Gemma Proctor, Andy Crysell
Company: Twitter
November 18, 2015


Life lessons from New Orleans jazz

In this unique presentation, Dr. Michael White will share some of the experiences learned during his forty year career in jazz. From concepts such as innovation, to the creative process in individual and collective improvisation, to reinterpretation...

Catalogue: Congress 2016: #WOW
Author: Michael White
June 15, 2016