Abstract:
Big data presents massive challenges but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive, messy and overwhelming the change has been throughout music's history. Examples such as the journey to the analogue synthesiser, and then to the advent of digital synthesisers show one vital element: the human one. 'First movers' steeped in music composition, like Jean Michel-Jarre, were able to seize moments such as the digital revolution. Was this a position much like market researchers are experiencing now? If we embrace a little mess and experiment a lot aren?t we the ones uniquely placed to seize the world of opportunities? If not,why not? And if so let's go do it.
Research Papers
The sound of Big Data
Catalogue: Congress 2013: Think Big
Authors: Rey Farhan, Nadines Guhlich, Alistair Hill
 
September 26, 2013
Research Papers
Pop concert experiences
Catalogue: CEE Research Forum 2013: Research Remix
Authors: Tomasz Jedrkiewicz, Robert Zydel
 
March 17, 2013
Magazines
Research World (January-February 2014)
Catalogue: Research World 2014
Author: ESOMAR B.V.
 
February 15, 2014
