The flow of enthusiasm in music
An artist experiences enthusiasm on different levels. They are inspired, jam with fellow musicians and at some point, a crowd goes wild. Rijn Vogelaar and James Whelligan talk about these three moments of enthusiasm: The Flame (inspiration), The Flow (jamming) and the Flood (the crowd) and translate them into the business world. Looking at the world through the eyes of a musician will give new perspective on business and the way we do qualitative research.
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