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The flow of enthusiasm in music

Date of publication: June 15, 2013

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Jamie Whelligan, Rijn Vogelaar

Abstract:

An artist experiences enthusiasm on different levels. They are inspired, jam with fellow musicians and at some point, a crowd goes wild. Rijn Vogelaar and James Whelligan talk about these three moments of enthusiasm: The Flame (inspiration), The Flow (jamming) and the Flood (the crowd) and translate them into the business world. Looking at the world through the eyes of a musician will give new perspective on business and the way we do qualitative research.

Jamie Whelligan

Author

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Rijn Vogelaar

Author

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Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved April 26, 2024, from


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https://ana.esomar.org/documents/music-in-advertising


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Pike and Spiers (1985a, November 06). Utilising the medium of contemporary music. ANA - ESOMAR. Retrieved April 26, 2024, from


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Whelligan and Vogelaar (2013a, June 15). The flow of enthusiasm in music. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music