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Research papers

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023

Videos

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023

Webinars

Embracing the future

What's it about?The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and...

Catalogue: Webinars 2022
Authors: Jie Ying Chow, Dobrinka Vicentijevic, Sanchita Ray, Natnicha Bhumaratana, Anindita Mitra
Companies: EyeSee, Danone
April 13, 2022

Webinars

A glimpse of the future

EyeSee for an expert panel discussion looking into e-commerce practices and habits in the APAC region. With an e-commerce-first approach to business in the wake of the COVID-19 pandemic, both retailers, manufacturers, and delivery businesses along...

Catalogue: Webinars 2021
Authors: Sanja Copic, Anatole Rousseau, Delphine Dierckx, Tom Vande Moortel, Omnath Killekar
Companies: EyeSee, Swiggy, Barilla, Foodpanda
July 27, 2021

Webinars

How to design and execute online research

COVID-19: The emergence and spread of this virus have forced us to make changes in our behavior like no other event in recent history. Economic conditions in many countries, including Indonesia, have decreased significantly. Economic turnover has...

Catalogue: Webinars 2020
Authors: Saurabh Sardana, Jonathan Lai
Companies: Blackbox Research Pte Ltd, Dynata
May 14, 2020

Videos

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Christa Arite, Fiona Fu
Company: GMO Research Inc.
April 30, 2020

Videos

Opening ESOMAR TV: Asia Pacific At Home

Opening speech from Finn Raben, ESOMAR Director General, of the ESOMAR TV: Asia Pacific At Home and address to the community from Joaquim Bretcha, ESOMAR President.

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Finn Raben, Joaquim Bretcha
April 16, 2020

Videos

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Chee Meng Liong
Company: GMO Research Inc.
April 16, 2020

Videos

The Artificial Intelligence DRIVE in ASIA PACIFIC

With the ESOMAR/MRSI Asia Pacific conference rescheduled to 1-3 November, programme committee member Takeshi Oshima from insurance company MetLife talks about what programme features inspire him and invites some of the presenters to join him for a...

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Takeshi Oshima, Gigi Leung, Minh Nguyen, Yohei Takeshita, Toshimitsu Sekii
April 16, 2020