Abstract:

EyeSee for an expert panel discussion looking into e-commerce practices and habits in the APAC region. With an e-commerce-first approach to business in the wake of the COVID-19 pandemic, both retailers, manufacturers, and delivery businesses along the value chain, everyone is feeling the changes. Having deep knowledge about regional differences, category insight and research technology is essential ? but how can we use these learnings to optimize performance across platforms? Which trends are on the cusp of adoption, and where is the rest of the world still lagging behind advanced Asian platforms and established consumer behaviors?