Abstract:

What's it about?

The pressures of the last years have been urging brands not only to think differently in terms of corporate social responsibility, shopping convenience, and sustainability but to embrace them with new products, activations, and experiences for the consumers. With a strong foothold in the digital arena, the Asia Pacific market has time and time again pushed new boundaries, and with it, consumer trends are finding their way into the digital. Tune in to hear top experts, Sanchita Ray (Lazada Group), Natnicha Bhumaratana (Charoen Pokphand Foods), Anindita Mitra (Danone) and Dobrinka Vicentijevic (EyeSee) discuss how digital is a powerful tool when navigating new consumer needs and trends in the shifting landscape.

What's in it for me?

Join the panel to learn:

• How brands can promote sustainability and empower consumers in the digital arena

• Which innovations are elevating the online consumer experience ? and how

• How the digital is transforming the quality of consumer insights for good

Who is this for?

All those interested in understanding how to build and grow their market in Asia