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Videos

Disrupting System 1 thinking: Better science for smarter marketing

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...

Catalogue: Insights Festival 2020
Authors: Rich Timpone, Vinod Venkataraman
Company: IPSOS
September 15, 2020
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Citation

Timpone and Venkataraman (2020a, September 15). Disrupting System 1 thinking: Better science for smarter marketing. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/disrupting-system-1-thinking-better-science-for-smarter-marketing


Research papers

Disrupting System 1 thinking: Better science for smarter marketing

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it...

Catalogue: Insights Festival 2020
Authors: Rich Timpone, Vinod Venkataraman, Tamara Ansons, Davide Baldo, Manuel Garcia-Garcia, Ornella Godard, Martin Schoeller, Colin Strong
Company: IPSOS
September 15, 2020
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Citation

Timpone et al. (2020a, September 15). Disrupting System 1 thinking: Better science for smarter marketing. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/disrupting-system-1-thinking-better-science-for-smarter-marketing-11587


Videos

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019
Author: Manisha Dikshit
Company: Consumer Faces
November 10, 2019
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Citation

Dikshit, M. (2019a, November 10). Unscripting the script. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/unscripting-the-script-10876


Research papers

Trends change, motivations do not

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
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Citation

Akpinar, Ceran, Sermen and Yontar (2019a, November 10). Trends change, motivations do not. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/trends-change-motivations-do-not


Research papers

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019
Author: Manisha Dikshit
Company: Consumer Faces
November 10, 2019
×

Citation

Dikshit, M. (2019a, November 10). Unscripting the script. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/unscripting-the-script


Videos

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Chris R. Burggraeve
September 8, 2019
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Citation

Burggraeve, C. R. (2019a, September 08). Marketing transformation in the galactic age. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/marketing-transformation-in-the-galactic-age


Research papers

Semiotics fused with digital media analytics, why wouldn't you?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Digital media offers oceans of 'real data' but cannot of itself identify the human meanings....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, William Landell Mills
Company: PSA Consultants
September 8, 2019
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Citation

Souda and Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you-


Videos

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, John Landell Mills
Company: PSA Consultants
September 8, 2019
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Citation

Souda and Landell Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you--10666


Videos

Embracing agility

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage-gate model of yes/no decisions and changing to one that is...

Catalogue: Client Summit 2019- Spring Edition
Author: Derick Davidson
Company: AB InBev
June 27, 2019
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Citation

Davidson, D. (2019a, June 27). Embracing agility. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/embracing-agility