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Videos

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
November 19, 2024
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Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india--12698


Videos
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Citation

Kraft, Curtain and Curtin (2024a, October 01). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers


Videos
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Citation

Furlong, C. (2024a, August 05). FutureLens. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/future-lens


Videos

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
November 27, 2023
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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information-12354


Videos

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
November 22, 2023
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Citation

Ganvik and Verghese (2023a, November 22). Improving the Planet One Snack at a Time. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/improving-the-planet-one-snack-at-a-time-12338


Videos
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Citation

(2022a, September 23). REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m. . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/rea---how-fusing-choice-modelling-and-virtual-reality-saved-george-weston-foods-10m-


Videos

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
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Citation

Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/augmented-reality-11626


Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020
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Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities


Videos

Brands Connect: Is food a trend, a culture or a need?

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Luca Gentile
Companies: The Coca-Cola Company , Pastificio Rana
October 14, 2020
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Citation

Fafian and Gentile (2020a, October 14). Brands Connect: Is food a trend, a culture or a need?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/brands-connect-is-food-a-trend-a-culture-or-a-need-