Abstract:
Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.
Date of publication: October 19, 2020
Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Abstract:
Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.
This is a long description of some author details.
Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved March 29, 2024, from
Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/testing-new-product-ideas
Wang, Irons and Xin (2004a, March 28). A virtual testing approach to improve new product success rates. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/a-virtual-testing-approach-to-improve-new-product-success-rates
Type | Title | Authors |
---|---|---|
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
Some principles in product testing | Authors: Fritz Lohmeier | |
The use of the semantic differential in media research | Authors: P. Duncan-Jones, John Clemens | |
Interviewing physicians | Authors: Jules Klanfer | |
Distribution surveys about food-stuffs | Authors: Philippe Baur | |
Econometric methods in forecasting sales of industrial products | Authors: Michel Salomon, Pierre Aviron | |
Testing a product on a new foreign market | Authors: Edoarda Sanna | |
Experience in the introduction of new food products | Authors: Werner Ziefle | |
The Delta Copy Test | Authors: Otto W. Rohde | |
Forecasting shipbuilding capacity and potential output in the leading countries of the world | Authors: C. Gray |
Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/a-virtual-testing-approach-to-improve-new-product-success-rates