Back

How to adapt product testing to new realities

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: IPSOS, PepsiCo

Author: Nikolai Reynolds

Abstract:

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.


Nikolai Reynolds

Author

This is a long description of some author details.

  • Video
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
Some principles in product testing Authors: Fritz Lohmeier
The use of the semantic differential in media research Authors: P. Duncan-Jones, John Clemens
Interviewing physicians Authors: Jules Klanfer
Distribution surveys about food-stuffs Authors: Philippe Baur
Econometric methods in forecasting sales of industrial products Authors: Michel Salomon, Pierre Aviron
Testing a product on a new foreign market Authors: Edoarda Sanna
Experience in the introduction of new food products Authors: Werner Ziefle
The Delta Copy Test Authors: Otto W. Rohde
Forecasting shipbuilding capacity and potential output in the leading countries of the world Authors: C. Gray
×

Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved November 01, 2025, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities