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How to adapt product testing to new realities

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: IPSOS, PepsiCo

Author: Nikolai Reynolds

Abstract:

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.


Nikolai Reynolds

Author

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Research Papers

New technology contributions to new product and advertising strategy testing

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Laurence N. Gold

Company: Nielsen

June 15, 1986

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Citation

Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/new-technology-contributions-to-new-product-and-advertising-strategy-testing


Research Papers

Testing new product ideas

Catalogue: ESOMAR Congress 1966

Author: Bud Sherak

 

September 1, 1966

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Citation

Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/testing-new-product-ideas


Research Papers

A virtual testing approach to improve new product success rates

Catalogue: Asia Pacific 2004

Authors: Lionel Wang, Karl Irons, Henry Xin

Company: Market-Guide Consulting (China) Co., Ltd.

March 28, 2004

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Citation

Wang, Irons and Xin (2004a, March 28). A virtual testing approach to improve new product success rates. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-virtual-testing-approach-to-improve-new-product-success-rates


  • Video
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
Some principles in product testing Authors: Fritz Lohmeier
The use of the semantic differential in media research Authors: P. Duncan-Jones, John Clemens
Interviewing physicians Authors: Jules Klanfer
Distribution surveys about food-stuffs Authors: Philippe Baur
Econometric methods in forecasting sales of industrial products Authors: Michel Salomon, Pierre Aviron
Testing a product on a new foreign market Authors: Edoarda Sanna
Experience in the introduction of new food products Authors: Werner Ziefle
The Delta Copy Test Authors: Otto W. Rohde
Forecasting shipbuilding capacity and potential output in the leading countries of the world Authors: C. Gray
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Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-virtual-testing-approach-to-improve-new-product-success-rates