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Niedziela, M. (2024a, August 05). Mastering the Behavioral Science Maze. ANA - ESOMAR. Retrieved December 09, 2024, from
https://ana.esomar.org/documents/mastering-the-behavioral-science-maze
Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved December 09, 2024, from
https://ana.esomar.org/documents/unlocking-consumer-minds-12392
Whelligan and Vogelaar (2019a, November 10). Fighting negativity. ANA - ESOMAR. Retrieved December 09, 2024, from
https://ana.esomar.org/documents/fighting-negativity
Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved December 09, 2024, from
https://ana.esomar.org/documents/measuring-potential-virality-of-content-10669
Souza and Brizante (2019a, April 08). Neuroscience applied. ANA - ESOMAR. Retrieved December 09, 2024, from
https://ana.esomar.org/documents/neuroscience-applied
Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved December 09, 2024, from
Siamwalla, N. (2018a, May 13). From Buddha bar to Buddha's brain. ANA - ESOMAR. Retrieved December 09, 2024, from
https://ana.esomar.org/documents/from-buddha-bar-to-buddha-s-brain
Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved December 09, 2024, from
https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206
Girisken and Yagli (2017a, October 30). Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?. ANA - ESOMAR. Retrieved December 09, 2024, from