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Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Jean-Mathieu Paoli, Robert Jeanteur
August 1, 1971

Research papers

Report-back from working group I

At the end of the first day, considerable discussion took place on the advantages and disadvantages of using chains of organisations. It was thought that the papers of Whitley, Haines, Berent and Jarvis nicely presented the arguments for: Central...

Catalogue: Seminar 1971: Multi-Country Research
Author: Robert M. Worcester
June 15, 1971

Research papers

An international approach to data processing for media selection

The paper deals with the formation and development of the MAP Service, which is a data analysis service for campaign/media planning, available to all members of the London Press Exchange Group, for both their national and international clients...

Catalogue: ESOMAR Congress 1968
Author: Peter Masson
June 15, 1968

Research papers

Possibilities and problems of cumulated surveys

Conventional data analysis concentrates on individual surveys of not more than 2000 respondents. Hypotheses regarding small sub-groups of the population cannot be tested with these surveys. Special surveys with disproportionate samples or with a...

Catalogue: ESOMAR Congress 1968
Authors: Hans Dieter Klingemann, Franz Urban Pappi
June 15, 1968

Research papers

Possibilities and problems of cumulated surveys (German)

Conventional data analysis concentrates on individual surveys of not more than 2000 respondents. Hypotheses regarding small sub-groups of the population cannot be tested with these surveys. Special surveys with disproportionate samples or with a...

Catalogue: ESOMAR Congress 1968
Authors: Hans Dieter Klingemann, Franz Urban Pappi
June 15, 1968

Research papers

Measuring differing tasks in competitive advertising

The main object of this paper is to consider a number of different criteria which can apply when one is attempting to measure advertisements in terms of their effectiveness, and different ways of analysing data in terms of these criteria. In...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Gerald de Groot
June 1, 1966

Research papers

Selection models for publicity campaigns

In 1963 "Se Centre Francais de Recherche Operationnelle” whilst associated with the CEIR Inc. was examining the possibility of adopting the Mediametrics method in France. Such a tool - integrating numerous intuitive values into a linear model by...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jean-François Boss
June 15, 1965

Research papers

The IPM-CC rating technique in psychological market research

It is clear, that the semantic differential technique enjoys a great reputation with research workers. A social psychologist using one of the many other rating scale techniques in the field of attitude and/or brand image research, is rather often...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter H. van Westendorp
June 15, 1963

Research papers

The case for comparative secondary analysis

The rapid development of sample survey research in all countries of Western Europe during the years since the end of World War II has not only given social scientists access to an immense body of new data for an under standing of their own societies,...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Stein Rokkan
June 15, 1956