Abstract:
At the end of the first day, considerable discussion took place on the advantages and disadvantages of using chains of organisations. It was thought that the papers of Whitley, Haines, Berent and Jarvis nicely presented the arguments for: Central control of analysis and report but local autonomy of fieldwork (Whitley). Decentralisation of analysis and to a large extent, interpretation (Haines). International supervision and control using various local agencies (Berent). Specialized international department and tight control where local marketing staff is weak (Jarvis).
This could also be of interest:
Research Papers
Report-back from working group I
Catalogue: Seminar 1971: Below-The-Line Activities
Author: F. R. Jephson
 
June 15, 1971
Research Papers
Report-back from working group II
Catalogue: Seminar 1971: Below-The-Line Activities
Author: Janny N. Lok
 
June 15, 1971
Research Papers
Report-back from working group III
Catalogue: Seminar 1971: Multi-Country Research
Author: Jan D. Noordhoff
 
June 15, 1971
