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Research papers

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Authors: David Smith, Adam Riley
Companies: DVL Smith Ltd, Decision Architects
September 23, 2022

Research papers

Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
September 26, 2013

Research papers

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012

Research papers

A blueprint for helping customer insight professionals drive business growth

This presentation provides a blueprint for the mindset needed by customer insight professionals faced with the challenge of understanding how global influences and local needs combine to shape customer preferences that will drive business growth....

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Maryan Broadbent, Adam Riley
Company: DVL Smith Ltd
April 17, 2012

Research papers

'There must be some way out of here' said the joker to the thief

Storytelling in business is going through a renaissance. In the last few years there has been a surge in the demand for storytelling and storytellers. Cultivating the ability to communicate effectively is one of the biggest challenges facing business...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patrick Young, David Smith
Company: DVL Smith Ltd
September 15, 2010

Research papers

Finding and developing new talent

There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider...

Catalogue: Congress 2007: Excellence
Authors: Mario van Hamersveld, David Smith
Company: DVL Smith Ltd
September 19, 2007

Research papers

Understanding your competitors

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy.It introduces different information gathering techniques and...

Catalogue: Asia Pacific 2005
Authors: Alice Page, Sally Lai
Company: DVL Smith Ltd
March 13, 2005

Research papers

Factoring 'intuition' into the analysis of market research evidence

In the past market research has been painted as being ‘detached’ from the decision-making process, while the ‘intuitive’ contributions from management have been billed as more engaged with what business problem solving...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: David Smith
Company: DVL Smith Ltd
September 14, 2003

Research papers

A website a day keeps the doctor away

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information of whether digital technology will...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Joseph Brown, David Smith
Company: DVL Smith Ltd
February 23, 2003