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Research papers

New consumerism

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Steve August, Alejandro Tanco
April 13, 2016

Research papers

The Karma of give & take

Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew
November 18, 2015

Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015

Videos

Connecting with women in conservative societies

While there are many theories on high usage of Internet and Social Media amongst women in Saudi Arabia, very few actually examined the practical implications of such usage. Through usage of a customized online platform, we were able to conclusively...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Amit Sahni, Kristin Thrane Hart
Company: FeedBack Market Research
June 15, 2015

Videos

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015

Research papers

Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?
Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman
September 10, 2014

Research papers

Mouse in a box

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?
Authors: Selin Cetinelli, Basak Oruc
September 10, 2014

Videos

Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?
Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman
June 15, 2014

Videos

The new multi-screen world (Spanish)

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Daniel Finder, Gonzalo Barbieri
Company: Ipsos MRBI
June 15, 2014