Abstract:

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why we began our journey by defining what the word means and how to make it inspirational and actionable for all. We ultimately de?ned sustainability as a set of actions demonstrating “sustainable living”, and explored the frequency of these actions to map the Turkish nation across four quadrants. This became the framework for identifying the right strategy on who and how to approach in the quest for making the world a better place.