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Webinars

Evolution continued: The future of the data, analytics and insights industry

Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that...

Catalogue: Webinars 2020
Authors: Jacqueline Rousseau-Anderson, Andrew Konya, John Ouren, Reineke Reitsma, Torbjörn Andersson
Companies: Forsta, Forrester, ScaleHouse, Remesh, Symphony Technology Group
November 17, 2020

Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Holly Carter
Company: Forsta
April 30, 2020

Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020

Videos

Preparing for the unexpected (Spanish)

Past decade has shown that Latin American and Caribbean countries are sensitively exposed to extreme natural events that can result in social disasters. Episodes such as the 2010 Haiti earthquake, several hurricanes like Matthew in Haiti,Maria in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Javier E. Reznik, Florencia Rojo, Mariana Valdes Riveroll
Companies: Fine, Reckner , Forsta
May 14, 2018

Webinars

Strategies to increase feedback quality in open-ended survey questions

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create...

Catalogue: Webinars 2018
Author: Miguel Ramos
Company: Forsta
February 8, 2018

Webinars

The art and science of storytelling in market research

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier...

Catalogue: Webinars 2017
Author: Holly Carter
Company: Forsta
December 29, 2017

Webinars

The secret to survey success?

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. It's so 2010.Smart Market Researchers are increasing...

Catalogue: Webinars 2017
Author: Miguel Ramos
Company: Forsta
November 7, 2017

Webinars

Customer-centric market research

In research, we tend to spend a lot of time talking about “collecting data from consumers. With this type of language, it can almost seem as if consumers are nothing more than data receptacles. Consumers are, in fact, our clients’...

Catalogue: Webinars 2017
Author: Holly DeMuro
Company: Forsta
November 7, 2017

Research papers

The Internet of Things

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Miguel Ramos
Company: Forsta
November 18, 2016