The secret to survey success?
Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey make it mobile and forget about connectivity. It's so 2010. Smart Market Researchers are increasing response rates by combining online with offline mobile app research using a single survey. Technology is at the center of this seamless or single survey experience As it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL.
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