Abstract:

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. It's so 2010. Smart Market Researchers are increasing response rates by combining online with offline mobile app research using a single survey. Technology is at the center of this seamless or single survey experience As it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL.