The secret to survey success?

Date of publication: November 7, 2017

Catalogue: Webinars 2017

Company: Confirmit Ltd

Author: Miguel Ramos

Abstract:

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. It's so 2010. Smart Market Researchers are increasing response rates by combining online with offline mobile app research using a single survey. Technology is at the center of this seamless or single survey experience As it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL.

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