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Videos

The social media world tour!

The Social Media World Tour will be a dizzying journey across the world’s digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground utilise social media networks. From the USA's...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Pavel Marceux
Company: Euromonitor International
June 15, 2014
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Citation

Marceux, P. (2014a, June 15). The social media world tour!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-social-media-world-tour-


Videos

The IPA SocialWorks project

Sponsored by LinkedIn, Facebook and Twitter, the IPA (the professional body for advertising, media and marketing communication agencies), in partnership with The Marketing Society and The Market Research Society, has launched the first stage of...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Fran Cassidy
June 15, 2014
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Citation

Cassidy, F. (2014a, June 15). The IPA SocialWorks project. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-ipa-socialworks-project


Videos

How to get so much more from mobile

MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Christopher Wallbridge
June 15, 2014
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Citation

Wallbridge, C. (2014a, June 15). How to get so much more from mobile. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-get-so-much-more-from-mobile


Videos

Conducting global online qualitative research

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Janet Ziffer, Bill Mabey
Company: SKIM
June 15, 2014
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Citation

Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conducting-global-online-qualitative-research


Videos

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with “big data" and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Robert Burgoyne, Kulpreet Singh
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Burgoyne and Singh (2014a, June 15). Mobile behavioural analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-behavioural-analytics


Videos

Building relationships that matter

The raison d'être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives  this is a pre-condition to effective...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Grant Bird
Company: Hall & Partners
June 15, 2014
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Citation

Bird, G. (2014a, June 15). Building relationships that matter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-relationships-that-matter-8166