Abstract:

Sponsored by LinkedIn, Facebook and Twitter, the IPA (the professional body for advertising, media and marketing communication agencies), in partnership with The Marketing Society and The Market Research Society, has launched the first stage of cross-industry research into providing definitive guidance on the role that social media can play and how to measure its effectiveness and return on investment. This exciting presentation explores the status of this ambitious project providing best practices for the different ways to measure effectiveness in business terms. Not to be missed!