Abstract:

The Social Media World Tour will be a dizzying journey across the world’s digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground utilise social media networks. From the USA's fleeing Facebook generation, to China's social commerce craze and Russia's pirate-friendly market, regional economies offer diverse challenges and opportunities to pursuing a social media strategy. We will make sense of this crowded viral marketplace and untangle the facts from fiction.