Resources Library by ANA

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020

Authors: Alexander Falser, Lukas Waidelich, Marco Walter

Companies: Tchibo, Cauliflower

September 15, 2020

Data analytics & machine learning improving quality of life

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Marìa Asunción Fragni, Juan Pedro Lipari, Antonela Vistalli, Ezequiel Espio

March 15, 2018

Moving power, not stopping power

This paper describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone the...

Catalogue: Congress 2017: Visionary

Authors: Orlando Wood, Alex Hunt, Tom Ewing

Company: System1 Research Ltd

September 4, 2017

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW

Author: Sjoerd Koornstra

September 22, 2016

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big

Authors: Tom De Ruyck, Erkan Balkan, Joeri Van den Bergh, Anouk Willems

Company: InSites Consulting

September 26, 2013

Purchase prediction and brand loyalty

Traditionally product assessment -before and after its launch- has relied primarily on verbalizations and surveys. These methods offer great insight regarding consumer's opinion and cultural perception. Recent research in neuroscience contributes to...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Alejandro Salgado-Montejo, Carlos Velasco, María José Calvo, María Fernanda Gómez

Company: Neurosketch

May 3, 2012

Imagine that we can test imagination!

The paper describes the process of integrating traditional pre-testing methods with neuroscientific ones, which are based on brain waves (EEG), skin conductance (SC) and eye-tracking (ET) measurements. Study results are discussed with regard to the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising

Company: KANTAR TNS Malaysia

March 26, 2012

From brilliant to actionable

This paper will describe the collaboration between Hershey's and In4mation Insights to revolutionize how marketing ROI is modeled and how its results are spread throughout an organization. The development of new-to-the-world Bayesian statistical...

Catalogue: Congress 2011: Impact

Authors: Mark Garratt, Rafael Alcaraz, Steve Cohen

Company: In4mation insights

September 18, 2011

Semiotics of taste

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we study how semiotics can be applied during the preliminary stage...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Nadège Depeux, Vladimir Djurovic

Company: Labbrand

November 18, 2010